What an incredible success story.  Started in a dorm room, morphing into the world’s biggest social online experience, came out with a initial public offering price at $38.00 a share raising $16 billion dollars in the process and making it the 3rd largest IPO in history.

So who could possibly be Facebook’s biggest rival for the future of the Internet. Well, this story from INC Magazine pretty much says it all.  And it starts with what is in your hand for hours on end each day.

Will Facebook lose its hold on the social marketplace?In the near future, developers say car apps will be big and Facebook may be the social network of the past. (see full story on Inc.com)

How do you unseat a Goliath like Facebook? The strategy in a nutshell: Think mobile.

According to a survey conducted by Appcelerator and research firm IDC, more than 66% of mobile developers believe that start-ups have a fighting chance against Facebook–if they go mobile first.

“Developers are highlighting a cautionary note that all businesses should pay attention to: Mobile has the power to reshape entire industries and these changes will be swift,” the survey reads. “It is not enough to port elements of your existing business model over to mobile. Staying competitive in the era of mobility requires fundamentally re-envisioning traditional business models through a mobile-first lens.”

It’s worth noting that there have been some attempts already to chip away at Facebook’s dominance via mobile apps: fast-growing social network Path is one, which the survey doesn’t mention. But these are still early days. The survey’s larger point is that every business–not just those in the social media space–will need to take a mobile-first approach in the coming years.

The report surveyed 5,526 mobile developers from August 22-28, 2012 on their perceptions of the mobile space and its future integration with social media and the cloud. According to Appcelerator and IDC, this report compiles the world’s largest mobile developer survey conducted to date.  …

Thanks to Maeghan Ouimet  a business and culture reporter whose work has appeared in Boston Magazine and Rolling Stone. She covers technology start-ups and innovations from the San Francisco bureau for Inc.com. @MaeghanO

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