As you are viewing all your friends posts on Facebook, have your eyes ever been drawn to a posting about a celebrity?
You know a posting that literally draws you in and makes you click just to read about the secrets of their lives! OK, I’ll admit it… it has happened to me and then I experienced the famous BAIT and SWITCH. So I thought as a consumer advocate, with 30 years plus of investigating these types of abuses by Advertisers, that I would share with you some of the obvious points and maybe a few of the less obvious ones as to; why this happens, how they are making money off your time and the click by click of your mouse as you strive to uncover the scandal they have baited you with.
FIRST…. THE BAIT…..
The Advertiser finds an old celebrity photo and then a new photo so anyone “everyone” that watches TV or Movies will be curious as to why these photos are being shown together. They then add a line to capture your interest…. “Brooke Shields Breaks Her Silence on Travolta”
WOW… what in the world could be so important that she has held this back from the public for so many years?
THEN THE SWITCH…
Travolta wears sun glasses to hide his identity when picking Shields up from her school … NO… REALLY!
Now this Ad was really worth the 30 minutes of reading through…. in order to find out this juicy tid bit. lol And why 30 minutes of reading? Well this is where the advertiser makes their money.
THE WHY AND HOW….
In order to get to the whole John Travolta connection with Brooke Shields, you have to click through over 40 pages of TEASER, non related, old news facts about Brooke Shield’s life as a child, a teen and as an adult, and with each CLICK of your mouse to get to the next page, which by the time you are at page 20 you’re praying it comes soon before you die of boredom, your eyes have now been subjected to over 1000 Ads and promotional graphics that are designed to take you on yet another journey and waste another 30 minutes to hours of your time. All the while…. the advertiser is earning 10 cents, 50 cents, a dollar each time you CLICK CLICK CLICK!
So the point to my article today, which I hope you noticed does NOT include a single Ad or multiple pages to click through, is this. Please use your mouse responsibly … if we all stay away from these human mouse traps, we may eventually save us all from a life of viewing 1000s of advertisements a day in an endless game of worthless trivia.
If you would like to be a part of stopping these abuses online, contact me through social media on Linkedin or Facebook. Stay safe and Happy Holidays. ~Wayne Warrington